Sell-Side Due Diligence – How it is Essential to Support Seller Deal Value


There are clear benefits to performing sell-side due diligence in connection with the sale of a business. More sellers are investing in sell-side financial due diligence as a key component of a well-run sales process. With sell-side financial due diligence:

  • Buyers tend to have more confidence in financial data. The EBITDA and cash flow information they are presented with is used to form a view on valuation.
  • The risk of unwanted surprises during the buyer due diligence process is significantly reduced.
  • There is a higher likelihood of increased speed and certainty of the contemplated transaction closing.

What is sell-side due diligence?

Sell-side financial due diligence, often referred to as sell-side quality of earnings analysis, is typically a process whereby a seller engages an independent third-party service provider to undertake a financial due diligence analysis with respect to its business. The goal is to explain the financial “story” of the business in an efficient but comprehensive format that can be shared with potential buyers. It is designed to identify strengths, opportunities and obstacles, such as potential issues the business may have faced; how those issues impacted the reported historical financial results; and what steps management took to address them.

Similar in nature to a high-quality buy-side financial due diligence report, a good sell-side due diligence report should cover a broad range of valuation related topics, including:

  • A quality of earnings analysis
  • Working capital trends
  • An analysis of debt and debt-like items

The sell-side due diligence report should also cover other areas that inform potential buyers about the business. These areas most often include:

  • A deep analysis of customer revenue trends
  • A detailed income statement analysis
  • Other key financial data points

These important points collectively bring the financial story of the business to life in a user-friendly format.

What are the benefits of sell-side financial due diligence for the seller? Won’t buyers seek to undertake their own due diligence anyway?

Unlocks value for the seller in a credible way: Sell-side due diligence should be undertaken by a team of seasoned professionals who have experience preparing businesses for sale in a way that: (1) is credible to buyers, and (2) optimizes the sales value for sellers. For example, the identification, analysis, and detailed presentation of quality of earnings adjustments (“add-backs”) to historical reported financials is a key advantage of sell-side due diligence. These adjustments could extend to the identification and disclosure of cost-saving items to which a buyer may attribute value (e.g., prospective insurance cost savings). The identification, quantification, and disclosure of these items may increase EBITDA. Since buyers use EBITDA as the basis for their valuation of the business, these actions could unlock value for the seller. Valuable add-backs or cost savings identified in sell-side due diligence are often considered by the seller and the buyer in deal negotiations. These findings generally add to the incentive of a buyer to move forward and purchase the business.

Leads to reduced surprises during buyer diligence: Potential issues should be identified and proactively addressed before investment bankers initiate a sale process. This minimizes surprises during buyer due diligence and, in doing so, significantly reduces a buyer’s ability to seek price discounts during the sale negotiation process. In our view, buyer due diligence discoveries are the primary reason of a deal not succeeding; sell-side due diligence, as part of a well-controlled seller process, significantly reduces the risk of a broken deal.

Supports and expedites the sale process: The sell-side due diligence team should work with the management team and investment bankers to help define and support the financial and operational story of the business as well as its key value drivers.

The goal of sell-side due diligence is for potential buyers, and their advisors, to read the sell-side report and be left with very few areas of focus for their own due diligence. This focuses the buyer’s due diligence process on defined matters and shortens the time to closing. The buyer derives confidence in the quality of earnings from the quality of the report, and in well prepared and supported interview responses from its authors and management.

Friendly challenge: The sell-side process introduces a management team to the rigors of due diligence in a “dry run” format. The process is intended to minimize disruption to the management team’s day jobs, while allowing management to be better prepared to address the buyer’s diligence questions related to the financial performance of the business. In this way, less time pressure is experienced by the management team once the sales process is launched.

Positive signal to potential buyers: In a world in which auction processes are more competitive and more time-demanding than ever before, bidders are more likely to expect and be engaged in a sales process in which the seller has invested in a sell-side diligence report. Buyers view this kind of preparation by the seller as providing a potential buyer a clearer path to better understand the financial performance of a business before starting to incur its own buy-side financial due diligence costs. Further, in an auction process, prospective buyers appreciate that they all have been provided with the same information, which helps to avoid the unfavorable perception of whether an advantage has been given to one buyer compared to another.

But we have audited accounts, so won’t sell-side financial due diligence be duplicative?

Often, sellers do not see the need for sell-side due diligence when they have audited financial statements, and as such consider the financial records of the business to be “clean.” Audited financials do not reflect “deal financials,” which form the basis of a buyer’s valuation. Buyer due diligence cleanses the financials of non-recurring and out-of-period costs, non- cash items, and illustrates pro-forma considerations that tend to maximize value for the buyer and provide a rationale for a reduction of purchase price. As a result, merely providing GAAP basis financial information with a buyer can result in a significant loss of value to the seller.

We already hired investment bankers, so won’t sell-side due diligence be unnecessary?

A quality sell-side due diligence analysis supports the sales process the investment bankers are managing. The detailed analysis of financial information prepared by a diligence team improves the accuracy of the information included in the Information Memorandum. Furthermore, sell-side financial due diligence reporting bridges the gap between the deal financials included in the Information Memorandum and the financial records of the business. Sell-side financial due diligence builds this bridge in a credible, balanced, and objective manner; it should not be a replacement for the Information Memorandum but rather as support for it, and complementary to it.

About Centri Business Consulting, LLC

Centri Business Consulting provides the highest quality advisory consulting services to its clients by being reliable and responsive to their needs. Centri provides companies with the expertise they need to meet their reporting demands. Centri specializes in financial reportinginternal controlstechnical accounting researchvaluationmergers & acquisitions, and tax, CFO and HR advisory services for companies of various sizes and industries. From complex technical accounting transactions to monthly financial reporting, our professionals can offer any organization the specialized expertise and multilayered skillsets to ensure the project is completed timely and accurately.

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